Paid vs Earned Media - on Internet Is Fair Fight
by: Lynette WebbThis paraphrased quote comes from a March Ad Age article and is attributed to Matt Freeman, head of Tribal DDB. It isn’t a new point to make but I liked the simplicity of explaining it...
View ArticleThoughts On Paid + Earned 'Media'
by: David ArmanoI'm not one of those people that believes the world is being totally upside down with how we get the word out about our products and services, but I do believe there needs to some...
View ArticleInteractions, Engagement & Ecosystems
A "media" model composed of paid, owned and earned efforts is nothing new—however it’s useful to think about this landscape in tandem with the different ways we interact and engage which are enabled...
View ArticleEarned Media Planning
Guest Post by: Matthew RogersIn 2009 the smart guys at Nokia started to think about categorising and planning media according to how it was evolving. The “earned media” category was a nice way to...
View ArticleHow Do You Get a Billion Hits on YouTube?
My story this week in FORBES:http://blogs.forbes.com/marketshare/2010/11/19/how-you-get-a-billion-hit...When was the last time you had a hit on YouTube? You are the CMO and you have the opportunity to...
View ArticleSponsored Stories Highlight Media Overlap
Earlier this week Facebook announced its intentions to capture attention where it naturally lives--in the stream (or in the case of Facebook, your wall). The move signals what is likely going to become...
View ArticleSlow, Fast & Spiky Communications
A few weeks back Matt Locke wrote a rather excellent post about "The New Patterns of Culture: Slow, Fast & Spiky". He talks about nostalgia for a bygone broadcast era of limited channels that had...
View ArticlePaid, Owned and Earned Media
My friend Nick has been busy working away on a shiny new book which has launched today, focusing on a way of viewing the communications world which is fast becoming the default: Paid media (paid for...
View ArticleCommunications Planning in 2013
The good people at WARC are keen to encourage people to start thinking early about planning themes for 2013 and so have asked me (along with a few other ad bloggers around the world) to put down a few...
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